Mussenstraat 15
1223 RB Hilversum
Contact
The Netherlands
Mussenstraat 15,
1223 RB Hilversum
+31 35 538 56 56
info@tinqwise.com
Belgium
Ankerrui 9
2000 Antwerpen
+32 329 171 56
info@tinqwise.com
Business
KvK 32082603
BTW NL809771287B01
IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A
The promise of AI is mindboggling. The examples shared on public social networks are out of this world. Everyone trips over their own feet with predictions on how generative AI will change the future of learning, the future of work, and everything around us.
Analyst after (self-proclaimed) analyst paints a both promising and scary picture of the future of creation.
The fear of missing out is real.
My first sceptic view on gen AI was: long live mediocracy.
I mean I wander around the fields of AI for 15 years already. I built semantic search, entity recognition and sentiment analysis tools. Introduced knowledge graphs based on tacit experience from employees. Ran smart expert systems. Worked with vector databases before they were a thing. And I even collaborated in research on a robotic cat expressing emotions to older people to fight loneliness.
So I know how hard it is to get AI right, and how easy it is to let it generate poor results. How humans have a nonsense detector proven by the uncanny valley. How close you need to be to passing the Turing test if you want to bring true value.
The software industry – especially B2B – is tricking website visitors to get to know products with very targeted niche website articles, using exactly the keywords they have in their mind.
We don’t really care if the article is useful for that visitor.
We’re only interested in moving them forward in the conversion funnel. Thus, the article is generated by generative AI, with some human tweaks here and there. Hit publish. Repeat.
They are all mediocre useless pieces of blurb.
I mean the technology making this possible is amazing, but does it bring humanity further; or does it merely drive false promises?
“Stop the pessimistic rant. Enough with the negativity already!”
– My inner positive alter ego
Business
KvK 32082603
BTW NL809771287B01
IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A
Don’t get me wrong. We use AI. And we will increase the use of AI.
But with the same strong design and operating principles we have in place for all product development.
We rather practice a lot, move late and strike with sniper precision than simply jump on the hype train and ruin our beautifully crafted product.
Some examples where AI works for us are Improving the speed and flow translating bespoke content and being a smart power tool when crafting great texts. We also failed countless times with for example smart expertise profiles and related document search capabilities.
I’m wildly optimistic about a wide variety of experiments and ideas we’re cooking to bring meaningful intelligent capabilities to the product that don’t suck.
For those interested:
Our product development design principles are Playful, Personalised and Goal-driven.
And our operating principles:
Experience our product first hand? Let’s go!
PS. Like a true dinosaur 🐊 zero AI was involved in writing this text. Slow as 💣💀👹💥 but real for sure ;).
Meet Tom and he will let you experience our product first hand.
Mussenstraat 15
1223 RB Hilversum
Ankerrui 9
2000 Antwerpen