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How to make employee retention in retail realistic

Q TinQwise Rood
Employee retention in retail is more than just a good salary: it’s about a positive vibe, opportunities to grow, and room for personal input. Because happy employees make the difference. Discover how to achieve this for your team!
positieve vibe

The holiday season is coming, and the pressure is rising. How do you keep your team motivated instead of burning out? By investing in your people - with attention, appreciation, and playful learning opportunities. Your organisation becomes a place where employees are eager to work. Where colleagues collaborate with a smile, assist customers enthusiastically, and don’t rush out the door every few months for a new challenge. Sounds like a dream too good to be true? It doesn’t have to be.

Use our insights and concrete tips to keep your employees satisfied and motivated, even during stressful periods and irregular work hours.

Proof: Why do employees stay with an employer?

Hoe begin je met f
Here’s a reality check: retaining employees goes beyond offering a good salary. Sure, it helps, but in the retail sector, the work environment often plays an even greater role. People stay with their employer because they feel valued, seen, and challenged. The long hours and high level of flexibility then feel less like a burden.

A few factors that contribute to employee retention are:

  1. Meaningful work: Everyone wants to feel like they’re contributing to something important. Show your employees the impact they have, even if it’s ‘just’ a sale or a smile. Do you know the story someone carries with them? That one smile can make all the difference to them.
  2. Personal development: Standing still is moving backwards, right? Invest in training and growth opportunities. An employee who continues to develop stays motivated.
  3. Great work atmosphere: A fun, supportive team can make the difference between staying and leaving. No one wants to work in a negative environment.
  4. Work-life balance: Flexibility in working hours can help employees maintain a healthier balance.

How to retain people in retail?

Employee retention requires strategy and empathy. Here are a few practical tips to keep your staff loyal to your organisation:

Boost je verkoopresultaten
Embrace flexibility and personal input

We get it: retail is hectic and demands maximum flexibility. So why not let learning happen when it suits your team best? Make learning engaging and easy by offering training in short, bite-sized modules tailored to personal needs. After all, if a learning module only takes 5 minutes, wouldn’t you be more likely to fit it in during a coffee break or on the train to work?

A great example is the Customer Experience Program at PVH. Here, employees are not only trained to handle situations smartly but are also encouraged to take initiative. That freedom creates more engagement. And engaged employees? They stay, grow, and make a difference!

Beslissingen nemen
Invest in playful, goal-oriented training

How do you keep employees happy? Make learning fun with game-based learning. Learning through play is the ultimate way to truly master knowledge and skills. Just hit 'play' and practice as often as you like. Take Just Eat Takeaway, for instance. Their employees learn how to handle aggressive customers through real-life scenarios in an online game. This not only makes employees more motivated and engaged but also improves your store experience.

korte, krachtige modules
Create a work environment where people feel at home

A great work atmosphere is worth gold and goes beyond a Friday afternoon drink. At TinQwise, we understand that. That’s why we work with you to ensure every employee truly feels at home. This is the essence of our onboarding program for retail. Hunkemöller, for example, uses Live It Up to immediately engage new colleagues.

Want to improve the work atmosphere? It can be quick and easy! Use our game Fast Friends or conversation cards and notice the difference.

How do you keep employees satisfied? Small gestures, big impact

Sometimes it’s the smallest gestures that make the biggest difference. A few concrete ideas to boost your team’s satisfaction:

  1. Celebrate successes: Hit a monthly target? Throw a party in the break room, complete with cake and music.
  2. Listen and learn: What do your employees think about their work? What would make them happier? Plan regular check-ins to ask for feedback and really listen.
success

3. Offer surprises: Like an unexpected day off or a ‘mystery shopper’ who gives compliments for excellent service.

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Contact

Mussenstraat 15
1223 RB Hilversum
The Netherlands

info@tinqwise.com
+31 35 538 56 56

 

Business

KvK 32082603
BTW NL809771287B01

IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A

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Contact

Mussenstraat 15,
1223 RB Hilversum
The Netherlands

info@tinqwise.com
+31 35 538 56 56

Business

KvK 32082603
BTW NL809771287B01

IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A

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Contact

Mussenstraat 15
1223 RB Hilversum
The Netherlands

info@tinqwise.com
+31 35 538 56 56

Business

KvK 32082603
BTW NL809771287B01

IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A

Employee retention isn't rocket science but a conscious choice

Retaining employees in retail requires a fresh, creative approach. It’s about balancing challenge and appreciation, providing space for growth, and fostering an atmosphere where people want to be. Don’t be afraid to experiment with new ways to keep your staff engaged. Because happy employees are the best ambassadors for your brand.

Would you like to brainstorm together on how to truly keep your employees happy? Let’s start the conversation and make the retail world a little brighter. One happy employee at a time.

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The Netherlands

Mussenstraat 15
1223 RB Hilversum

+31 35 538 56 56
info@tinqwise.com

Belgium

Ankerrui 9
2000 Antwerpen

+31 35 538 56 56
info@tinqwise.com

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