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G-Star DARE: One platform for brand experience and compliance
DARE is G-Star RAW’s global learning platform where brand experience meets compliance. With over 1,800 employees across HQ and retail, learning through DARE is fast, personal and fully on-brand. From product knowledge to privacy legislation: this platform inspires, sharpens and helps people grow.
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G-Star RAW
DARE: A scalable platform combining Retail Academy and Integrity Service.
DARE: A scalable platform combining Retail Academy and Integrity Service.
The Challenge: Uniting Retail Expertise and Compliance Globally
G-Star RAW is a global denim brand with 1,800+ employees and 400 stores in 26 countries. The brand’s success depends not just on great collections, but on the people who bring the brand to life every day.
But how do you ensure that all those employees:
- deliver the same brand experience across the globe,
- quickly adapt to changes,
- and are up to speed on GDPR, fair competition and other compliance rules?
The answer: DARE. A scalable learning platform that trains employees in both brand experience and compliance. All in one place.
Retail Academy + Integrity Service in One
DARE offers tailored learning programmes for both HQ and in-store teams. From customer service to data security, everything comes together in a single platform. Onboarding will soon be added, allowing DARE to support the entire employee journey. From entry to exit.
"The platform oozes G-Star, giving new employees from the first moment a sense of what the brand entails and what it stands for."
"The platform oozes G-Star, giving new employees from the first moment a sense of what the brand entails and what it stands for."
Wendy de Linde
Manager Employee Experience
Retail academy meets integrity services
Learning in G-Star Style
DARE looks and feels like G-Star: bold, playful, and always up to date. The platform offers short, sharp modules of no more than 10 minutes. Think bite-sized microlearning through stories, challenges and 20 Second Solutions. Everything is served in a visual menu with time labels, just like Netflix.
You're never more than three clicks away from the answer you need. No information overload. No dusty manuals. Just learning that sticks.
Growth through challenge
DARE is about more than just sharing knowledge. It encourages employees to build new skills and immediately put them into practice on the shop floor. They step out of their comfort zone, discover new sides of themselves and strengthen their own flexibility.
The result? More personal growth and a more agile, resilient organisation.
Learning that feels personal
In DARE, employees take the lead in their own learning. Clear to-do lists help them navigate content with ease. And beyond practical knowledge, they gain confidence, realising their value not just to the company, but for their own future.
Fast and flexible learning
Organisations move fast and so should your learning. That’s why TinQwise trained the G-Star RAW team to create and publish new content themselves. From product updates to compliance news: it’s live in minutes. No external help needed.
Always up-to-date. Always ready to act.
Compliance that actually connects
Privacy. Competition. Ethics. Compliance topics can feel distant, even irrelevant, to daily work. But not with DARE.
DARE makes compliance training tangible and engaging, using:
- real-life scenarios,
- bold visuals,
- and custom-made dilemmas, tailored to G-Star’s context.
Employees learn to make ethical decisions independently, protect personal data and act in line with brand values. Rules come alive and compliance becomes second nature.
More than a learning platform
With DARE, G-Star RAW is building more than skills. It builds confidence, ownership and brand connection. Every learning moment strengthens the individual and with that, the company.
Learning in G-Star Style
DARE looks and feels like G-Star: bold, playful, and always up to date. The platform offers short, sharp modules of no more than 10 minutes. Think bite-sized microlearning through stories, challenges and 20 Second Solutions. Everything is served in a visual menu with time labels, just like Netflix.
You're never more than three clicks away from the answer you need. No information overload. No dusty manuals. Just learning that sticks.
Growth through challenge
DARE is about more than just sharing knowledge. It encourages employees to build new skills and immediately put them into practice on the shop floor. They step out of their comfort zone, discover new sides of themselves and strengthen their own flexibility.
The result? More personal growth and a more agile, resilient organisation.
Learning that feels personal
In DARE, employees take the lead in their own learning. Clear to-do lists help them navigate content with ease. And beyond practical knowledge, they gain confidence, realising their value not just to the company, but for their own future.
Fast and flexible learning
Organisations move fast and so should your learning. That’s why TinQwise trained the G-Star RAW team to create and publish new content themselves. From product updates to compliance news: it’s live in minutes. No external help needed.
Always up-to-date. Always ready to act.
Compliance that actually connects
Privacy. Competition. Ethics. Compliance topics can feel distant, even irrelevant, to daily work. But not with DARE.
DARE makes compliance training tangible and engaging, using:
- real-life scenarios,
- bold visuals,
- and custom-made dilemmas, tailored to G-Star’s context.
Employees learn to make ethical decisions independently, protect personal data and act in line with brand values. Rules come alive and compliance becomes second nature.
More than a learning platform
With DARE, G-Star RAW is building more than skills. It builds confidence, ownership and brand connection. Every learning moment strengthens the individual and with that, the company.
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Want a Learning Platform That Connects Brand and Integrity?
At TinQwise, we believe learning only works when it truly resonates. That’s why we design solutions that activate, connect and empower. Just like DARE.
Curious how to bring this to your organisation?
👉 Request a demo
👉 Learn more about EthiQs
FAQs from the DARE Academy
Thinking of a similar solution? You’re not alone. Here’s what others often ask and how it applies to you.
Is DARE only for store employees?
Not at all. DARE is built for everyone at G-Star. From HQ to shop floor. Every team gets tailored content: from brand and product training to compliance and soft skills.
How do we keep the platform up to date?
G-Star’s team is fully trained to manage content themselves using TinQwise Studio. Need a new module or a quick update? It’s live in minutes. Agile and future-proof.
Can this work for compliance training?
Absolutely. DARE turns compliance into a real-life experience by using cases, dilemmas and visual storytelling. Integrity becomes relevant, real and practical.
What if employees don’t have time to learn?
DARE is designed for busy schedules. Modules are short (max. 10 minutes), well structured and easy to find. Less theory, more impact.
What does DARE bring to the G-Star brand?
It strengthens the brand from the inside out. Employees grow in skill, confidence and awareness. You see it on the floor and customers feel the difference.
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This TinQer has worked on this learning platform
Experience it yourself
How G-Star puts its Academy to work

Meet with Celestine and she'll be happy to show you.