The Netherlands
Mussenstraat 15
1223 RB Hilversum
Belgium
Ankerrui 9
2000 Antwerpen
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- Events
- GROW24
GROW24: Unlock the power of your people!
Join GROW24 to learn how to boost your team's personal growth and elevate communication with both employees and customers. Find out on Tuesday 8 October how to get your team excited about your brand!
Speakers GROW24
Meet our extraordinary line-up of speakers.
Daniëlle van Alewijn
From Covid-19 crisis management to reorganisations and new reward systems: As Chief People Officer at Swapfiets, Daniëlle van Alewijn is at home in all markets. During the startup phase at Swapfiets, Daniëlle really started pioneering. After several years of heavy investment, the scaleup is now heading for profitability. As CHRO, she carefully supervises that development. Find out how Daniëlle handles this as she leads a team of 25 HR professionals, sits on the Management Board and reports to the CEO.
Marlies Martens
Marlies Martens, CEO at Vitam since 2017, is committed to being a good employer. It therefore goes without saying that Vitam's sustainable mission translates into a sustainable human resources policy. This is why personal relationships are nurtured at Vitam so that all employees feel part of the culture. Because at Vitam, they proudly say, "It's Good Doing Food."
Dawes Dias
As a Senior Talent Expert, Dawes Dias is currently shaping the retail training landscape at PVH. He drives the talent development strategy for Calvin Klein and Tommy Hilfiger shops across Europe. He fulfills his role with passion and respect,
drawing daily inspiration from the skilled professionals around him.
Veerle Crijns
Veerle Crijns is the Learning & Development Lead at Picnic. With a people-oriented and analytical approach, she is passionate about helping others with their personal growth. She derives energy from guiding young leaders in achieving their ambitions. Together, they discover their strengths and overcome obstacles.
Femke Brosens
As Senior HR Policy Advisor, Femke Brosens is the driving force behind development at the AFM. To stay effective in a rapidly changing world, AFM aims to be a learning and agile organisation. Femke supports this with her focus on performance management, leadership development, and training programmes. She also leads the "Ongoing Dialogue" project. Since January 1, 2023, AFM has made a major shift by moving away from performance ratings and linking performance, development, and rewards.
Simone Out
Simone Out, Manager of Learning & People Development, handles Learning & Development at Heineken’s breweries in the Netherlands. You’re often a bit removed from the business, but the great thing about this job is that Simone directly adds value to the core process. She sees immediate results.
Robert Dollevoet
As the manager of the Jumbo Academy, Robert Dollevoet creates learning opportunities for his over 100,000 colleagues. With his energetic and confident style, he focuses on sustainable performance and leadership. He won the HR Top 100 Public Award in 2017 as the HR Director, two Learning Technologies Awards, and the Develhub Impact Award in 2023. With 30 years of experience in Learning & Development and HR, and having worked at top companies like KPN and Coca-Cola, he loves to spark a passion for development.
Antony Brown
As product manager at Co-op UK, Anthony's dream is to provide all 40,000 colleagues in 2,400 shops with the best WFM and task management tools and processes. With more than 20 years of experience, he has delivered successful and user-friendly solutions that improve operational efficiency, productivity and customer satisfaction. The new digital task management solution is a great example.
09.00 | Walk-in
09.30 | Opening GROW24
9.40 | Keynote Co-op
10.15 | Keynote PVH
10.50 | Coffee break
11.15 | Breakout 1
Swapfiets (Talent)
Picnic (Excellence)
Vitam (Ambassadors)
12.05 | Breakout 2
Jumbo (Talent)
Heineken (Excellence)
AFM (Ambassadors)
12.45 | Lunch
Actionable strategies to take home
Learn how to empower your employees and go home with practical strategies you can use as early as tomorrow.
Packed with inspiring and transformational
Tracks about the challenges of
Talent
Breakout 1: Swapfiets
Swapfiets. The bike company with the blue tyres. When you see something from Swapfiets, it looks like a dynamic organisation where everyone’s super happy. But employees rate their engagement a 7 out of 10. Pretty decent, but not amazing. Daniëlle van Alewijn, Chief People Officer at Swapfiets, explains what we can learn from this scaleup with 1,300 employees in 8 countries.
Breakout 2: Jumbo
How do you get 100,000+ colleagues to take charge of their own development? At Jumbo, they use an online tool that inspires colleagues every day. With just five clicks, employees can find the internal training that fits their career path. Not sure what your ambition is yet? Jumbo helps you figure it out so you can chat with your manager. This approach won the LoopbaanPro Award for Best Career Case of the Year in 2022.Excellence
Breakout 1: Picnic
The cheerful little electric vans from Picnic are now a common sight. You order groceries through their app, and they get delivered with a smile. This all happens thanks to 15,000 employees working across dozens of locations in three countries. Veerle Crijns, Learning & Development Lead at Picnic, shares how they use leadership as a key to success and how she manages to reach all employees with a small team in this fast-growing company.
Breakout 2: Heineken
How does Heineken train operators to be role models for new staff from day one? The goal is to minimise mistakes in a complex process while keeping people motivated. How do you pull that off, and what should you steer clear of? Get the inside scoop from Simone Out, Manager of Learning & People Development. What does it all involve?
Ambassadors
Breakout 1: Vitam
Vitam is the pioneer of conscious catering. In over 300 welcoming restaurants, Vitam stands out with its responsible choices. This 'Good Doing Food' mentality is something Vitam employees are really proud of! Marlies Martens, CEO of Vitam, is keen to share how their sustainable mission impacts their HR policies. Find out how new team members quickly feel at home at Vitam because of this.
Breakout 2: AFM
What happens when a big organisation focuses on growth and stops linking scores to salary increases? Senior HR Policy Advisor Femke Brosens and her team took a bold step. Since 2023, AFM no longer uses performance ratings or associated rewards. No numbers, letters, stamps, or scores. The money’s off the table in discussions. Instead, your contribution to organisational goals, your development, and growth are the focus, while you get a competitive salary and an annual pay rise. Discover the impact of this change at AFM!