Mussenstraat 15
1223 RB Hilversum
Contact
The Netherlands
Mussenstraat 15,
1223 RB Hilversum
+31 35 538 56 56
info@tinqwise.com
Belgium
Ankerrui 9
2000 Antwerpen
+32 329 171 56
info@tinqwise.com
Business
KvK 32082603
BTW NL809771287B01
IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A
Contact
The Netherlands
Mussenstraat 15,
1223 RB Hilversum
+31 35 206 192
info@tinqwise.nl
Belgium
Ankerrui 9
2000 Antwerpen
+32 485 60 32 62
info@tinqwise.nl
Business
KvK 32082603
BTW NL809771287B01
IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A
“It’s easier to gather people around a purpose than to put a purpose into people"
- Martijn Bovée, Director marketing at Louwman Dealer Group
In the automotive industry, much like in childcare, there's a whirlwind of change. Think about globalisation, electrification, sustainability, and the shift from transaction to Customer Lifetime Value (CLV)-driven approaches. Navigating these challenges hinges on your invaluable employees. Especially in sectors facing labor shortages, increasing wages, and demands for specialized skills.
Rather than simply anticipating change, it's crucial to recognize that the world we thought we knew has fundamentally evolved. Adaptability is key, but authenticity should never waver. With a century of history, Louwman isn't the epitome of youth, speed or trendiness, but it is the guardian of its identity and principles.
According to Martijn Bovée, this authenticity takes precedence over prestigious brand names like Mercedes or Louwman. He emphasizes that marketing isn't about inventing tales but about narrating the genuine one. The real story is the one that truly matters.
To achieve this, Louwman consistently seeks topics that foster connections among employees and strengthen their bond with the organisation. They also contemplate ways to humanize their workforce. In their outings, you'll witness employees actively engaged – whether it's fixing a car, handling a phone call, or conversing with a client interested in a particular vehicle. And not to be overlooked, there's the open house event, providing an opportunity for individuals to personally meet the faces behind Louwman.
But that's not all. Louwman goes the extra mile to retain their employees by offering them gifts, providing bonuses when they introduce a new colleague, and organising exclusive events like the Louwman Dakar Challenge. This is all part of Louwman's commitment to their team, their pride in their specialists, and their dedication to nurturing a strong sense of team spirit.
Business
KvK 32082603
BTW NL809771287B01
IBAN NL26 INGB 0006679651
SWIFT / BIC INGBNL2A
How do you keep up after 15 years as a CEO? Philip Mountford, ex-CEO of Hunkemöller, shares his biggest learning. Read about it here.
And how do help your employees become the best version of themselves? Bas Kremer and Erik Wegewijs, Owners of Special Forces Tussen Je Oren, give you 3 tips. Find them here.
Struggling to engage busy couriers during the winter days? Sjoerd Boermans, Global Head HR Technology at Just Eat Takeaway, explains how they did it. Read more.
Want to know how you can become the most customer-friendly company in the Netherlands? Daan Luitse, Senior Manager of Digital Learning Strategy at Rituals, guides you through Rituals' journey. Learn how.
How do you connect people to your brand? Read what strategy Anoek Klein Swormink, Recruitment & Development Director at BLOS kinderopvang, used. Find out more.
Your chance to grow as a person and as an organization.
Mussenstraat 15
1223 RB Hilversum
Ankerrui 9
2000 Antwerpen